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Catholic Appeal going strong

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BRAINTREE -- The Catholic Appeal for the Archdiocese of Boston is rapidly approaching their 2012 fiscal year goal of $14 million. The 2012 Appeal launched March 1st and has raised $10.4 million, compared to $10.1 million raised during the same time period for the 2011 Appeal.

The appeal has brought in $13.9 million in cash pledges as of June 27, and the office expects to reach $14 million by close of fiscal year 2012.

"We have seen a strong start from parishes this year," said Catholic Appeal manager Jacqui Miller.

At a local level, 31 Parishes have exceeded their goals, 42 are between 90 and 100 percent of achieving their goals,?major gifts to the appeal have grown eight percent from last year, online donations have doubled from last year, and 37,395 people have donated so far.

The appeal team courted success through initiatives tuned to making potential donors in the archdiocese aware of ministries that benefit from funds coming in through the appeal.

"We have done some new integrated approaches to how we are communicating the appeal. We made a strong effort this year in our materials to really try and communicate the appeal from the standpoint of the donor well-served," Miller said.

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